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The Partnership at Drugfree.org Expands Its Creative Review Committee, Continues Standard of Excellence in Public Education Advertising Campaigns

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New York, NY – July 7, 2011 – the Partnership for Drug-Free Kids is proud to announce the newest members of its Creative Review Committee (CRC), a group that includes some of the nation’s top advertising experts and industry leaders. The CRC is responsible for approving the creative direction of all campaigns of the Partnership for Drug-Free Kids, and meets regularly to review concepts in development.

“For more than two decades, the Partnership for Drug-Free Kids has depended on great creative work to deliver meaningful and motivating messages to parents and teens. We have always been fortunate to have so many terrific and talented people volunteering to work with us,” said Allen Rosenshine, Founding Member and Executive Creative Director of the Partnership for Drug-Free Kids. “The new members of our creative review team will help us remain relevant as our audiences and media opportunities continue to change.”

Now in its 25th year, the Partnership for Drug-Free Kids has been responsible for the longest-running, single-issue pro bono public education campaign in history. Created in 1986 by the American Association of Advertising Agencies, the organization’s public service arm continues to operate on a pro bono model. All creative development and production is donated by the advertising and production communities, and all messages run in donated media time and space.  Performers from the Screen Actors Guild and the American Federation of Television and Radio Artists volunteer their time.

the Partnership for Drug-Free Kids is committed to providing parents and caregivers with the tools, support and resources they need to prevent drug and alcohol abuse among their children, and guides them to get help for a kid in trouble.

The new Creative Review Committee members:

David Droga – Founder and Creative Chairman of Droga5
Gerry Graf – Founder and Chief Creative Officer of Barton F. Graf 9000
Desmond Hall – SVP, Executive Creative Director of GlobalHue
Scott Kulok – Creative Head of The Acme Idea Company 
Ari Merkin – VP, Executive Creative Director of Crispin Porter + Bogusky
Lorraine McNeill-Popper – Founder and Chief Creative Officer of Attention Agency
Darren Moran – EVP, Chief Creative Officer of DraftFCB
Keith Ross – Freelance Copywriter and Creative Director of Ogilvy & Mather
Helayne Spivak – Chief Creative Officer of Saatchi & Saatchi Wellness

Current members of the Creative Review Committee:

CRC Chairman:
Allen G. Rosenshine – Chairman Emeritus, BBDO Worldwide, Inc.

Frank DeVito – Partner and President of DeVito Group
Mark DiMassimo – CEO and Chief Creative Officer of DIGO (DiMassimo Goldstein)
Valerie Graves – Principal of Valerie Graves Creative
Mal MacDougall Jr. – Chief Creative Officer of Salt Pond
John Nieman – Consultant                                                       
Dennis Ryan – Chief Creative Officer of OLSON Minneapolis
Tod Seisser – Founding Partner of Grok
Graham Turner – Consultant

“We are extremely grateful to all of our CRC members for bringing their knowledge, expertise and passion to each new campaign, and look forward to exploring new and innovative ways to reach parents about this crucial issue,” said Rebecca Shaw, Vice President, Director of Creative Development of the Partnership for Drug-Free Kids.

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About the Partnership for Drug-Free Kids

The Partnership at Drugfree.org is a nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children.  Bringing together renowned scientists, parent experts and communications professionals, this public health nonprofit translates current research on teen behavior, parenting, addiction and treatment into easy-to-understand resources at drugfree.org.  The organization also reaches families through its community education programs which focus on local drug and alcohol issues of concern for parents, youth and the Hispanic community. the Partnership for Drug-Free Kids depends on donations from individuals, corporations, foundations and the public sector and is thankful to SAG/AFTRA and the advertising and media industries for their ongoing generosity.

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