New York, NY June 23, 2011 – the Partnership for Drug-Free Kids today announced the recipients of its annual Media Recognition Awards, given in honor of outstanding pro bono support of the organization’s public service education campaigns in national print, broadcast and digital media.
Now in its 25th year, the national nonprofit has conducted the longest-running, single-issue public education campaign in history. Created in 1986 by the American Association of Advertising Agencies, the organization’s public service arm continues to operate on an all volunteer model. All creative development and production is donated by the advertising and production communities, and all messages run in donated media time and space. Performers from the Screen Actors Guild and the American Federation of Television and Radio Artists donate their talent.
the Partnership for Drug-Free Kids is committed to providing parents and caregivers with the tools, support and resources they need to prevent drug and alcohol abuse among their children, intervene if they think or know their child is using, and guides them to get help for a kid in trouble. The organization reaches millions of families each year through research-based educational campaigns distributed, and supported by, the media at the national and local levels throughout the country.
“This sustaining effort is one of the greatest examples of the power and generosity of the advertising and media industries in support of a critical family health issue,” said Steve Pasierb, President and CEO of the Partnership for Drug-Free Kids. “In a highly competitive, fast-changing environment, it is the extraordinary commitment of our media partners that ensures parents click-on, see and hear these important messages and know where to turn for trustworthy help and information. We’re proud to honor the national-level winners of the Media Recognition Award for their notable support and steadfast dedication.”
The winners of the Partnership for Drug-Free Kids’s National Media Recognition Awards for outstanding pro bono support in 2010 are:
Digital: ValueClick Media, MySpace, 24/7 Real Media, Burst Media, WeeWorld, ChaCha
Print: American Media, Inc., Hearst Magazines, Meredith Corp, Time Inc., Bonnier Corporation, NEWSWEEK, The New York Times
Broadcast: CBS Television Network, FOX Broadcasting Company, FOX Networks Group, A&E Television Networks, Turner Broadcasting Sales, Comcast
Award recipients were selected based on demonstrable leadership in their respective categories in donated media value and audience reach.
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The Partnership at Drugfree.org is a nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children. Bringing together renowned scientists, parent experts and communications professionals, this public health nonprofit translates current research on teen behavior, parenting, addiction and treatment into easy to understand resources at drugfree.org. The organization also reaches families through its community education programs which focus on local drug and alcohol issues of concern for parents, youth and the Hispanic community. the Partnership for Drug-Free Kids depends on donations from individuals, corporations, foundations and the public sector and is thankful to SAG/AFTRA and the advertising and media industries for their ongoing generosity.