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Stop Urban Outfitters From Selling Products that Promote Prescription Drug Abuse


Urban Outfitters- Remove Prescription Drug Paraphernalia from your stores & website

Urban Outfitters, the national retail store popular with teens, is currently selling pint glasses, flasks and shot glasses made to look like prescription pill bottles. These products make light of prescription drug misuse and abuse, a dangerous behavior that is responsible for more deaths in the United States each year than heroin and cocaine combined. Medicine abuse has increased 33 percent over the past five years with one in four teens having misused or abused a prescription drug in their lifetime. Combined with alcohol, the misuse and abuse of prescription medications can be especially dangerous, making the Urban Outfitter Rx pint and shot glasses and flasks even more disturbing.

As recent research from the Partnership for Drug-Free Kids shows, teens and parents alike do not understand the health risks associated with the misuse and abuse of prescription drugs. In fact, more than a quarter of teens mistakenly believe that misusing and abusing prescription drugs is safer than using street drugs.

Tongue-in-cheek products that normalize and promote prescription drug abuse only serve to reinforce the misperception about the dangers associated with abusing medicine and put more teens at risk.

Ask Urban Outfitters to remove these products from their stores and website immediately. Feel free to use the information above to help make your point.


Send an e-mail to:

Richard A. Hayne; CEO & Chairman

Write a letter:

Urban Outfitters, Inc.
5000 South Broad St
Philadelphia, PA 19112-1495

Sign this Facebook Causes petition:

When you take action, please let us know by commenting below – and please forward this message to a family member, friend or colleague.

Join us and make your voice heard!


Read our letter to the CEO of Urban Outfitters here.

KY Congressman to Urban Outfitters: Stop Selling Products Promoting Rx Drug Abuse

Update: Stop Urban Outfitters From Selling Products that Promote Prescription Drug Abuse

23 Attorneys General Urge Urban Outfitters to Pull Products Promoting Rx Drug Abuse

Call Urban Outfitters CEO to Have Products that Promote Rx Drug Abuse Removed

20 Responses to this article

  1. Avatar of Kevin
    Kevin / June 12, 2013 at 9:59 am

    Here is a copy of the email I sent to This company, How s****y of a company do you have to be to make light of a serious illness that people struggle with their whole life and eventually end up losing every material thing they own, That’s not even what is the important part, it cost’s you your family and friends, Shame on you for doing this to make a couple dollars, Trust me I have been personally fighting this ILLNESS for over 6 years, Finally Sober but have to spend all my time in meetings to stay that way, Therefore I can’t make money which sucks even more because I am extremely intelligent but I am useless out there if i’m not sober. And finally, what I hate the most is people who think that I have no will power, or that “I did this to myself”, it makes me so sick to my stomach thinking about it, I’m beyond tired of people judging me for getting sick, If I had no will power I would not be fighting my ass off daily to keep myself sober, and I would not wish this upon even my worst enemy. I apologize, I think that your market base is to teenagers/ early 20′s for your target and promoting something like pill bottle shot glasses and all that is seriously crossing a line. You have no clue that if even one person that uses those products even though they may not want to, maybe just do it to try to fit in that that one persons life will be destroyed if they have a family history of addiction. I’m really not trying to be a jerk but who put those products on the table and said, “Yeah this idea is brilliant” I would kill to go back to the first time I took a pain killer for medical reasons, that was 12 years ago. I lost a 250k a year job, a home, a penthouse, 4 cars everything, but what hurts the most is losing the people in my life that I care deeply for. I’m asking you to seriously use some common since here this disease is FATAL. And that is not a joke. it is literally fatal. But i’m sure to those of you who don’t care who you’re eventually going to kill from helping start an addiction especially if you guys aren’t in the red right? That’s all that really matters.


  2. Avatar of Karen Walsh Pio
    Karen Walsh Pio / June 12, 2013 at 9:36 am

    I have now rallied my own town Drug & Alcohol Coalition and those of five other nearby towns, and we will be protesting in front of the Northampton Urban Outfitters store on this coming Saturday June 15th at noon, holding signs and hoping to raise public awareness about these disgraceful articles being marketed to young people. We have reached out to teenagers in our various groups and coalitions, and they want to join in because they think it’s disgusting too.

  3. Avatar of kwp
    kwp / May 24, 2013 at 3:48 pm

    I am a drug & alcohol counselor and a school counselor; I work in a High School and a Middle School. I teach all grades at the Middle School (5, 6, 7, 8) about drug & alcohol prevention. How do I explain something as horrifying as these products which are being sold at a very cool store in the heart of the teen mecca, Northampton MA? Do I tell the kids that these businesses really don’t care anything about them at all, their health, their life…that it’s all about the almighty dollar? I am hoping to gather up the pro-social group of older students at the High School to engage in an old-fashioned protest rally in front of the store. I have already written to the CEO. I feel that old expression coming on, “I’m mad as hell and I’m not going to take it anymore!”

  4. Avatar of melissa snyder
    melissa snyder / May 21, 2013 at 4:02 pm

    I am the mother of 2 sons who died in January from an accidental overdose of methadone.They were 13 and 15.They experimented and we all payed the ultimate price.It sickens me to know that any company would promote something that is killing our children,lets get the word out.

  5. Avatar of Rev. Dr. Robert M. Gilmore,Sr.
    Rev. Dr. Robert M. Gilmore,Sr. / May 15, 2013 at 4:15 pm

    Lord Have Mercy. I am sending a e-mail and Pray that this is just an example of mis-direction on the part of the company. Teenagers need no influence to demonstrate negative behavior and whoever made these marketing ideas a reality, need to be fired, period.

  6. Avatar of Brandy Richards
    Brandy Richards / May 15, 2013 at 1:17 pm

    I have submitted my letter to the CEO and will help spread the word. Shame on them!

  7. Avatar of Shannon
    Shannon / May 15, 2013 at 10:49 am

    Richard is apparently choosing to be an arrogant, thoughtless man. I too wrote him weeks ago and gave my experiences as an ER nurse and mother regarding the Rx line of products they’ve begun selling. I’ve obviously received no response, which I find almost as enraging as the products themselves. I would love to stage a boycott in front of UO headquarters, complete with signs showing the stark reality of the truly sad end result of this prescription drug epidemic among our teens and young adults. However as bound by HIPPA as medical professionals are, I also have too much compassion for families that have lost a child or loved one in such a way. Compassion is among the many qualities Richard appears lacking in. I am shocked he continues to hide his head in the sand and respond to no one with all the negative reporting and calls to pull these products.

  8. Avatar of Celeste Boyett
    Celeste Boyett / May 11, 2013 at 3:49 am

    Yes, I too, have sent an email about this. It has to be heard from everyone. This is not an item to promote to young adults. A party favor becomes an addiction, quickly. A severe illness that doesn’t end whenever you feel like it to. I think more awareness needs to be brought to people about prescription drugs. apparently there’s not enough if things like this are being sold at local retail stores.

  9. Avatar of Debbie Ross
    Debbie Ross / May 10, 2013 at 1:56 am

    This is a topic so very close to my heart. I lost my son four years ago due to an addiction to Vicodin. To be honest, I am outraged that Urban Outfitters would promote this kind of merchandise all for that bottom dollar and not giving any consideration to the young people they are hurting. I have sent an email to the CEO, hoping he will actually read it as he is probably being bombarded. But that is good – there is power in numbers. Those of us who support the Partnership at Drugfree. org are sending a strong message.

  10. Avatar of Kristine
    Kristine / May 8, 2013 at 8:16 pm

    As a certified Drug Test Technician, I am dismayed and disgusted that Urban Outfitters would choose to market products designed to encourage underage drinking and promote prescription drug use. Did you see the T-shirt that reads: “Weed, Blow, Pills”? It’s not just the flasks, people. We have posted a call to action to contact the company on FB and Twitter. We encourage Urban Outfitters to pull ***everything*** that promotes substance abuse.

  11. Avatar of Peggy
    Peggy / May 7, 2013 at 10:05 am

    Have passed this on to several listservs dealing with prenatal alcohol exposure. Children with Fetal Alcohol Syndrome are prone to abusing other drugs and are highly influenced by “styles” like this.

  12. Avatar of Christine
    Christine / May 6, 2013 at 11:00 pm

    What I find most mind boggling here in Ontario
    Canada is that stores must hide the cigarettes but
    they can sell the bongs in plain view. A variety
    store which recently changed hands in my small
    town placed a glass cabinet of bongs just
    2 feet from the candy section. Our policy makers
    are idiots and I am disgusted with this mentality.
    No respect for families with children.

  13. Avatar of Michelle
    Michelle / May 2, 2013 at 6:33 pm

    I wrote the CEO today. I sure hope our letters will make a difference. If enough people complain, maybe it will get through to the people in charge. Here’s what I wrote…

    I am appalled to see the products that you’re allowing to be sold at Urban Outfitters that promote drug and alcohol use. It is clear that a large part of your target market is teenagers and young adults. Do you have any children of your own, Mr. Hayne? Any nieces, nephews? Please… I urge you to think about these loved ones of yours! Do you want them to buy these products? Would you encourage them to purchase and use them?

    I do not want my teenage children (or anyone else’s for that matter) to use these products, either. Sure, these products are likely selling at your stores, but business is not only about making money. I imagine you would agree there is much more to it than that.

    These products help to normalize drug and alcohol abuse, among other things such as disrespect for parents and others in authority. It’s well known that America has a very real problem with drug and alcohol abuse. Please consider the possibility that by allowing these products to be sold by your company, that you, Richard Hayne, are indirectly responsible for encouraging our youth to use and abuse drugs. Some of these young people will inevitably end up on a road of destruction that may include theirs and/or someone else’s death. Do you want to be a part of that? I am not trying to be overly dramatic. It won’t happen to every person who uses drugs, but we this is a real problem, especially among teens and young adults.

    I emphatically urge you to remove and stop selling ALL of the products that encourage this behavior and the mindset that it’s okay to use and abuse drugs. I’m referring to the flasks, shot & pint glasses (including the ones that look like prescription medicine bottles!, shot roulette, & syringe shot shooters), apparel that promotes drinking, illicit sex & disrespect (such as your “don’t give a fu**” muscle tee, “can’t stop drinking about you” tee, & the “player” tee), the Thinking Cap Drinking Helmut, books such as your “See, Mix, Drink” by Brian Murphy, and party games like your “Good Times Drinking Kit”. I’m sure there are many more of these type of products being sold at your stores and online. Again, I ask you to take a stand against the drug and alcohol abuse in America by removing and no longer selling the products that promote and encourage it.

  14. Avatar of Ann Stoker
    Ann Stoker / May 2, 2013 at 1:04 pm

    Urban Outfitters hoping to make a profit out of their tawdry products imitating prescription pill bottles. Profit over lives ? Disgraceful – I hope this backfires big time on this company.

  15. Avatar of Jan
    Jan / May 2, 2013 at 10:55 am

    Urban Outfitters this is very sad that you need to make money by glamorizing a dangerous and life robbing choice.

  16. Avatar of Julie
    Julie / May 2, 2013 at 9:47 am

    Twitter is blowing up right now with reaction to @Urbanoutfitters dangerous new product line. (Celebs are in on it too!) Thank you, Partnership, for getting the discussion started.

  17. Avatar of sue
    sue / May 1, 2013 at 8:47 pm

    I shared on FB and sent an email to the CEO. Going for the college crowd much? This is so crass.

  18. Avatar of Kris Nelson
    Kris Nelson / May 1, 2013 at 4:29 pm

    I am in total agreement with these efforts, but what about many other products UO sells that promote binge drinking. Excessive alcohol use by young people is just as dangerous and serious. We can’t pick and choose what we are going to go after UO for and find to be a serious issue.

  19. Avatar of G Middle
    G Middle / May 1, 2013 at 3:59 pm

    I sent an email to the CEO today.

  20. Avatar of cierra
    cierra / May 1, 2013 at 2:51 pm

    I passed this message on, and I hope others do the same. I have been to 7 funerals in 5 years for this epidemic, and I am only 24. When will people wake up and realize the horrible impact of these drugs, and stop treating it like a recreational beer on the weekend?

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