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Special Event: A Conversation on Shaping Youth Through Sports

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Earlier today, we hosted a special panel discussion at Bloomberg LP’s offices in New York City to explore the role of companies and sports organizations in supporting high school athletics. The panel included Bob Hurley, Sr., head basketball coach at St. Anthony High School in Jersey City, New Jersey, who has amassed more than 25 state championships; Mike Quick, host of MSG Varsity; David James, Sr. Director of RBI Program at Major League Baseball; Paul Bamundo, Director of Sports Marketing and Partnerships at Subway; and Sujean Lee, VP of Philanthropy and Corporate Affairs at Chobani.

The conversation was moderated by Pimm Fox, host of “Taking Stock with Pimm Fox” on Bloomberg TV. The panelists discussed how their companies and organizations influence youth, and the ways in which investing in youth athletics can be positive for both the brand and the kids influenced by the brand. “Youth sports are so important. They make kids understand that their body is a special thing and that they should take care of it,” said Bamundo at the event. “Sports often help young people arrive at the decision not to use drugs or alcohol, or to be reckless with their bodies. And that’s often a decision that lasts through adult years.” Lee added, “It’s all about filling kids’ lives with something constructive; not necessarily prohibiting them from doing bad things, but giving them a choice to fill their time leading a healthy lifestyle and do things that are good for their minds and bodies. It’s a testament to the Partnership for Drug-Free Kids and their work that they appreciate the link between youth athletics and healthy adulthood. We should, as brands, follow suit.”

We are grateful to Bloomberg LP for providing the space for the event and to the moderator, panelists and guests for their participation in the robust discussion. For more information on the Partnership’s work in the youth sports realm, visit drugfree.org/PlayHealthy.

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