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Paul Bascobert, President of Bloomberg Businessweek, Elected to the Board of Directors of The Partnership at Drugfree.org

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New York, NY (January 27, 2011) – the Partnership for Drug-Free Kids is pleased to announce the election of Paul Bascobert to its Board of Directors. Bascobert is currently the president of Bloomberg Businessweek, a leading global business media organization. As president, he is responsible for the strategy, revenue and operations of Bloomberg Businessweek and for driving financial and circulation growth.

“A strong Board of Directors is critical to sustaining an effective nonprofit,” said Patricia Russo, Chairman of the Partnership for Drug-Free Kids. “We are blessed to have someone of Paul’s excellent caliber, both keenly interested in our mission and also willing to step forward and take on board responsibilities helping us continue to innovate in this new decade.”

“I am honored to join the board of the Partnership for Drug-Free Kids. As a parent, I am fully aware of the challenges that face our children and of the importance of programs focused on the prevention, intervention and treatment for drug and alcohol use among our youth,” stated Bascobert. “I am excited to contribute to the next phase of growth and expansion of this vital organization.”

Prior to joining Bloomberg Businessweek, Bascobert was chief marketing officer for the Consumer Media Group of Dow Jones & Company, a division of News Corporation. Under his leadership, Bascobert increased circulation and created new revenue opportunities for The Wall Street Journal, Barron’s, WSJ.com, MarketWatch.com and Barrons.com. Previously, Bascobert served as senior vice president of operations where he oversaw information technology, customer service, manufacturing and distribution.

Before joining Dow Jones in March 2006, Bascobert held various leadership positions for Exchange Solutions Inc., Braun Consulting and Vertex Partners. He began his career as a systems engineer at General Motors Corporation.  Bascobert also serves on the board and the Executive Committee of the MPA.  He lives in New York with his wife Jane and two children.

“We are honored and pleased that Paul is joining our Board of Directors,” said Steve Pasierb, President and CEO of the Partnership for Drug-Free Kids. “He understands the impact that drug use and addiction can have on society, knows the role of media in helping connect those in need of help with resources, and, as a father, brings a commitment to help further our organization’s mission of helping parents prevent, intervene in and find treatment for drug and alcohol use by their children.”

Bascobert holds a B.S. in Electrical Engineering from Kettering University and a M.B.A. in Finance & Marketing from The Wharton School of the University of Pennsylvania.

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About the Partnership for Drug-Free Kids

The Partnership at Drugfree.org is a nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children.  Bringing together renowned scientists, parent experts and communications professionals, this public health nonprofit translates current research on teen behavior, parenting, addiction and treatment into easy to understand resources at drugfree.org. The organization also reaches families through its community education programs which focus on local drug and alcohol issues of concern for parents, youth and the Hispanic community. the Partnership for Drug-Free Kids depends on donations from individuals, corporations, foundations and the public sector and is thankful to SAG/AFTRA and the advertising and media industries for their ongoing generosity.

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