A Prevention Message with an Unexpected Twist
Armed with the knowledge that Latino kids are at higher risk for drug use and addiction than their non-Hispanic counterparts, we teamed up with marketing communications agency Wing to help educate parents about the issue. A new, 30-second public service announcement (PSA) takes an unconventional approach to drug prevention and alerts parents that their kids are more exposed to drugs than they realize.
The campaign, titled “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources. The TV spot urges parents to visit our Habla Con Tus Hijos website, a Spanish-language resource where they can learn how to talk to their kids about the risks of substance abuse.
We encourage you to view the PSA and share with friends. We express our gratitude to Wing for their collaboration on this original and informative creative piece.