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Mind Your Meds

“Mind Your Meds” Campaign Wins Gold at First Cannes Lions Health Awards

The Partnership for Drug-Free Kids, a nonprofit dedicated to reducing teen substance abuse and supporting families impacted by addiction, and agency Hill Holliday, were honored with a Gold Lion at the first-ever Lions Health Awards for the public service campaign “Mind Your Meds.” The campaign was developed by Hill Holliday for the Partnership as part of its Medicine Abuse Project.

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Kids, Marijuana and Mad Men

Love it or hate it – advertising works. Proof comes in the form of the annual $70 billion U.S. advertising industry. Everything from potato chips

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