Top Menu

2012 AICP Art & Technique of the American Commercial Awards Honor The Partnership at


~”Family Stories” Video Selected as Only Award in Public Service Category~

New York, NY, June 18, 2012 – the Partnership for Drug-Free Kids, a national nonprofit helping parents solve the problem of teen drug and alcohol abuse, was honored at the Association of Independent Commercial Producers (AICP) Awards. The organization won in the Public Service category for its “Family Stories” short documentary. Awards were presented Tuesday, June 12, 2012 at the Museum of Modern Art in New York City.

“Family Stories,” a collaborative effort between the Partnership for Drug-Free Kids, Moo Studios, Consulate Film Editing and director Pamela Hanson, highlights true stories of people who have faced addiction. Mothers, fathers, sisters, brothers, sons and daughters all speak candidly about their own, or a loved one’s, struggle with this disease. Each story is unique, but all reflect the common need for better information, support and places to turn for help.

The documentary was the only video to receive an award from the AICP judges among 10 finalists on the short list in the Public Service Category.

“Every year, our industry utilizes its talent and skills to further so many worthy causes,” said Matt Miller, President and CEO of AICP. “In putting together the AICP Show – truly the most representative compendium of the year’s best marketing communications – it needs to honor this important aspect of the industry in the right way. The Curators of this year’s Show voted unanimously to award ‘Family Stories’ because it stood head and shoulders above the rest in message and execution. It is the perfect example of the public service announcement for this year’s archive.”

The Art & Technique of the American Commercial Awards has a bifurcated judging system, which begins with a series of judging panels featuring over 300 experts from across the country, assessing work across 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. A separate panel of leading-edge creative practitioners selects the Next Awards winners.

“It is an honor that ‘Family Stories’ was selected for such a respected, carefully judged award,” said Steve Pasierb, President and CEO of the Partnership for Drug-Free Kids. “The AICP recognition of our work in support of addiction intervention, treatment and recovery highlights The Partnership’s longstanding dedication to creating compelling messaging aimed at changing the landscape and conversation around substance abuse.”

“Unfortunately, the stigma and shame that so often surround drug and alcohol addiction prevents many from getting the help they need,” said Caryn Pace, Deputy Director of Creative Development at the Partnership for Drug-Free Kids. “‘Family Stories’ encourages individuals to tell their stories and help shed light on a problem that is so often kept in the dark. We are humbled to receive such prestigious recognition for a video that is changing the way we think about this disease.”

# # #

16 Responses to this article

  1. Kyle day / January 10, 2013 at 9:18 pm

    I am a 22 year old male and have been battling addition for 9 years. It started with weed then pills then alcohol. I always thought it was something I could handle, I thought I was doing it for fun. Well, as the years went on I began stealing, lying, cheating, selling drugs for drugs.physically i I started putting my life in danger, mentally I was sick, very paranoid yo the point where it was almost debilitating, I dropped out of school , lost weight and lost many friends. i just stopped using a month ago and I do feel much better. I realized I had a problem and Is now getting the help I need. It doesn’t matter what drug, if you are addicted its up to you to realize it get help!!

  2. Avatar of Kyle day
    Kyle day / January 10, 2013 at 8:53 pm

    I hope if not everyone, most people realize and get the help they need and (or) want

  3. Avatar of mikeal
    mikeal / January 7, 2013 at 6:58 pm

    I am Mikeal I have 992 days clean all in a row. I always had everything a kid could want the best friends family, i was smart good at sports, addiction took all that away from me, but i am getting it all back one day at a time. I have a great support network and make meetings 5 times a week, i changed everything people places and things, and i use the past as a tool to keep me grounded in today and i never get to far ahead of myself because i know no matter how strong i think i am my addcition is just as strong. Thats why i take no chances and i always pay attention to situations and know my limitations. I share this with you because the only way that i can keep this gift i have been so freely given is to pass it on to the next person.

  4. Sue Thompson / January 5, 2013 at 1:30 am

    My son was in rehab 6 times and told us he OD 5 times his dad and I witnessed 1 time he OD. I did video tape my son who was one of 7 young adults who died within a month of heroin addition in the county where we live!

  5. Avatar of Sue Thompson
    Sue Thompson / January 5, 2013 at 1:24 am

    I’m a mother of a heroin addict. My beautiful son enjoyed life, he was popular, 4 months from his bachelor degree in art/science. When we brought him home from college he was abusing any prescription drug he could “buy off the street”. His dad and I was just learning what all this addition added to our future! I would love to share my story but It looks like I’ve ran out of room!

  6. Avatar of Maureen
    Maureen / January 3, 2013 at 5:03 am

    In 2002 my life just fell apart. Both my parents passed away and my world just came crashing down. I just wanted the pain to go away and started drinking and tried committing suicide. I ended up in the hospital and met a guy there who we basically “ran away” together. My family had no idea where I was, if I was dead or alive. I was doing basically any drug that was handed to me. This lasted for several years. The height of my addiction came when the man I left with (who became my husband) overdosed on Oxycontin. Again I ended up in the hospital and met some people there and upon release we continued to see each other. They introduced me to crack cocaine. I was going through about $200 a day and was losing my home. One day I looked in the mirror and the person looking back was not me. I decided to move out of state and start fresh or so I thought. I met a guy here who introduced me to crystal meth and we would use together frequently. A few months later I decided I wanted to get clean and stay clean for good. He on the other hand continued using. He had went clean off the crystal meth when we found out i was pregnant. After our daughter Faith was born everything was going good and at the age of 4 months Faith passed away from SIDS; that was December 2008. Her dad went back to using even more than before to numb the pain. I continued and have continued to stay clean even at times when I just want to numb it all. On July 8, 2011 he hung himself in our garage. Everyone in his family including me knew something wasn’t right but thought I could help him. The last 18 months have been more difficult than anything. I have lost a lot in my life but, everyday is a new day and I just take it one day at a time. I have now been clean 5 1/2 years.

  7. Avatar of Andrea Murray
    Andrea Murray / January 1, 2013 at 1:02 pm

    I have a daughter that has been battleing heroin for 5 yrs. Now! She’s been to rehab 3 x’s. Jail 5 times. She is now on house arrest for 90 days & probation for 2 yrs. She’s only 21. We tried everything from support to tough love. She almost died of an OD back in Aug. That is when she hit her rock bottom. I’m praying she stays in recovery. She has been attending NA meetings & church & just got a sponser lastnight. There is hope! Just don’t evergive up!

  8. Avatar of Keri Rae
    Keri Rae / December 31, 2012 at 10:28 am

    Im 2+ years clean!! I celebrate every month I will not let anyone try to take me again back to crime and being a person I never thought I would be..I lost everything everything!!! I have children that was on the verge of losing them c.p.s were never in my life because of the simple fact my mom was there with them..I stole lied begged, however never sold myself, My little journey didnt last long almost a little over a year but Thats about how long I was off the chain..Let me just get right to it..You can do this you can I believe in you I dont know any of you but please go get help.You might feel like your alo e and have nobody but somebody loves and cares about you and most important your worth it!!!

  9. Avatar of Natalia blanco
    Natalia blanco / December 19, 2012 at 11:21 am

    I’m looking for help. My brother is in jail. His Heroin addiction lead him there. I’m upset and lost cause I haven’t won my battle with pain killers and i also was the first one to hand my brother a painkiller. I unknowingly gave him that taste of opioids. I want to fix this .i won’t be happy until he is happy again. I can’t imagine how he is feeling right now -hurt sister

  10. Avatar of barbara books
    barbara books / December 11, 2012 at 6:43 pm

    stop and get help its not worth losing your lift for drugs stoop to thing before you do it may god bless the lost love ones

  11. Candice Besson / December 19, 2012 at 4:20 pm

    Hi Natalia, we understand and encourage you to please call our toll-free Parent Helpline at 1 (855) 378-4373 to talk to one of our Parent Support Specialists who can guide you to the help you need. Thank you.

  12. Avatar of andy gonzalez
    andy gonzalez / December 25, 2012 at 3:22 am

    Hi Natalia, I am a addict in recovery. first off it sounds like me that you are struggling and your guilt for your brother is only hampering your recovery. If you attend support NA it is said change is the answer and we must change everything first off. I know the feeling of being powerless over the actions of others, and in order to help others is showing we can do this and the results are therapeutic. remember one addict helping another is without parallel. You can help your brother best by being an example. Go to meetings and seek out the women who have succeeded in ending this vicious cycle, I suggest women because they have similar biological parts, and emotional feelings that you can understand. I will pray for the strength and guidance that you and your brother need. Remember this is a one day at a time program. Just42day.

  13. Avatar of ken blackburn jr
    ken blackburn jr / January 8, 2013 at 1:11 am

    I was a CRACK HEAD on and off for close to 22 yrs.

    Sure, it started off quite innocently enough not too too much in the beginning… then more and more…. more was never enough!

    There was never enough party for me… whether it was cocaine or alcohol… hashish…pot….crystal meth crack…there was never enough.

    Drugs took me places I never thought I would go… and do things I never thought I would do…

    For many years night after night… week after week… I would wander the streets looking for ways to make money…

    Stealing… prostitution… drug sales… anything to get the next fix… the next high… the next ‘let-down solution…’

    Nothing ever worked…

    over 68 arrests and convictions countless birthdays and Christmas’s in jail…away from loved ones…children….family….

    Inside I was screaming….HELP ME!!!

    Blamming everyone else for my mistakes and never accepting responsibility for & my own actions…. I kept believing the lies in my head…that I was no good…that I didn’t deserve to be happy… that I would be better off dead… suicide / psych. wards seemed to be the next best thing…

    Drugs took me to other cities and provinces…states and countries even continents…. all with the same end result…

    loneliness…brokenness and regret…shame and guilt…

    there is a way out…

    I am living proof….

    I now study at McMaster University in Canada in the best Addictions program in the country.
    I am married and have 3 step children and 2 children of my own.
    Run a business and continue to seek ways in which to grow and pass on what has helped me to others.

    Please I invite you to check-out my web-site and Twitter and contact me with any questions you may have?

    ken blackburn jr.

  14. Avatar of outlaw
    outlaw / January 8, 2013 at 10:04 pm

    fix yourself frist than come back for him your no good if your still mess up lead by example..

  15. Avatar of Jen
    Jen / April 30, 2013 at 7:46 am

    Ken I am amazed at your story. Really amazed. I keep seeing this commercial about checking out this website. I am an alcoholic and I just turned 49 alcohol has ruined my life I have had so many blessings and I actually am attending Bible College so it is not appropriate for me to be relapsing and acting a fool. If you have recovered perhaps it is possible for me to finally stop this self-destruction and insanity. I somehow think I am addicted to the chaos and I am so proud for you that you have made a beautiful life for yourself and you are helping others. Thank you for sharing your very important story. God bless. Jen

  16. Jen / April 30, 2013 at 7:50 am

    Thank you so much for sharing your heart-felt story. I am so sorry to hear of your losses and I can’t imagine how someone could stay clean and sober after what you’ve been through. I wanted to tell you that I am so proud for you and your story encourages me.
    God bless you in your journey. Jen

Leave a Reply

Please read our comment policy and guidelines before you submit a comment. Your email address will not be published. Thank you for visiting

+ nine = 14