Commentary: New Study Documents Joe Camel-like Tactics to Transform Youth Drinking Behavior
Alcohol policy expert James F. Mosher, JD, discusses his new study, “Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market.” He explores why underage drinkers have made a dramatic shift in the last decade from beer to distilled spirits. …







