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Stop Urban Outfitters From Selling Products that Promote Prescription Drug Abuse


Urban Outfitters, the national retail store popular with teens, is currently selling pint glasses, flasks and shot glasses made to look like prescription pill bottles. These products make light of prescription drug misuse and abuse, a dangerous behavior that is responsible for more deaths in the United States each year than heroin and cocaine combined. Medicine abuse has increased 33 percent over the past five years with one in four teens having misused or abused a prescription drug in their lifetime. Combined with alcohol, the misuse and abuse of prescription medications can be especially dangerous, making the Urban Outfitter Rx pint and shot glasses and flasks even more disturbing.

As recent research from the Partnership for Drug-Free Kids shows, teens and parents alike do not understand the health risks associated with the misuse and abuse of prescription drugs. In fact, more than a quarter of teens mistakenly believe that misusing and abusing prescription drugs is safer than using street drugs.

Tongue-in-cheek products that normalize and promote prescription drug abuse only serve to reinforce the misperception about the dangers associated with abusing medicine and put more teens at risk.

Ask Urban Outfitters to remove these products from their stores and website immediately. Feel free to use the information above to help make your point.


Send an e-mail to:

Richard A. Hayne; CEO & Chairman

Write a letter:

Urban Outfitters, Inc.
5000 South Broad St
Philadelphia, PA 19112-1495

Sign this Facebook Causes petition:

When you take action, reply to this e-mail to let us know, share a comment on the website post – and please forward this message to a friend or colleague.

Join us and make your voice heard!



KY Congressman to Urban Outfitters: Stop Selling Products Promoting Rx Drug Abuse

Update: Stop Urban Outfitters From Selling Products that Promote Prescription Drug Abuse

23 Attorneys General Urge Urban Outfitters to Pull Products Promoting Rx Drug Abuse

Call Urban Outfitters CEO to Have Products that Promote Rx Drug Abuse Removed

13 Responses to this article

  1. Avatar of SUE
    SUE / September 27, 2013 at 5:41 pm

    I don’t think the teenagers who are buying these things fully understand, nevermind comprehend in their still developing brains that they are being made to look like idiots who will buy anything they think will make them look cool. Shame on UO for endorsing recreational drug use

  2. Hiawatha Bouldin / May 21, 2013 at 12:36 pm

    Has anyone asked the youth who (supposedly) are buying and using these items WHY THEY USE THEM? More important, would they be using the drugs even if these marketed items were not available? The prescriptions drugs are all over the place! We don’t cure anything–”we medicate and prescribe drugs to treat ailments. Those drugs are available to the youth and they use them because we tell them (show them) that it’s okay. Control the substances and the containers may go away. The same goes for alcohol!

  3. Avatar of Kelly
    Kelly / May 14, 2013 at 1:43 pm

    I emailed the CEO to ask him to please consider how this affects people. These products are sending a subtle message and it is the wrong message. If it about profit, the same things can be sold with different art on them. It is clear what the intention is.

  4. Joshua / May 8, 2013 at 12:53 pm

    Right, lets draw the line at Rx drug abuse, even though the glasses are clearly labelled for alcohol. the point here then is that alcohol abuse is better somehow than Rx abuse?

  5. Avatar of Robert Lendino
    Robert Lendino / May 8, 2013 at 5:27 am

    No, I dont think this is funny. I think that it is serious. Prescription drug abuse is a serious thing. Thats why Im so happy to see articals of clothing that will push kids away from my highly unorthodox white collar zone. I will go to the store and buy one of your shorts and wear it to church. That way well see how well your marketing techniques work. Just another way to say that the drug war has Failed, like I did on the importance of conformity. Great job on your t-shirts. One slogan I reccomend is, designer drugs are illegal, take this t-shirt for example. That oughta get her engines fired up. And if she asks a question, make a t-shirt that says sex drive 24 hours, and, I think drugs should be illegal. Please dont read this t-shirt. All capital ideas. Filled my galval.

  6. Avatar of Amanda
    Amanda / May 3, 2013 at 2:49 pm

    Urban Outfitters recently had controversy by promoting Eating Disorders- specifically, having shirts that say “Eat Less.” This caused an uproar in the ED recovery community. Now this store is promoting drug addiction- when will it stop?
    I am so disheartened by these products. Being a former addict myself, I have seen deaths of loved ones by mixing alcohol and prescription medication. I will be forwarding this information through email, facebook and my blog. This is not funny and needs to end.

  7. Avatar of Geraldine M.
    Geraldine M. / May 3, 2013 at 1:18 pm

    just sent a letter to Urban outfitter at the address above ( as a concerned parent)

  8. Avatar of Liz
    Liz / May 2, 2013 at 9:45 am

    Dear Richard,

    I am forwarding your new prescription drug line of novelty items to our 5000 newsletter recipients and to our local media, Chamber of Commerce, all school principals, FACEBOOK friends and School Board . I’d be happy to forward you the obituaries of overdosed teens in our state, if you’d like to add this to your prescription drug novelty item marketing campaign.

    Now that I have your attention, please discontinue this product line and act responsibly with your vulnerable teen market. You have an opportunity to promote good . Please don’t be held eternally responsible for promoting unhealthy and potentially fatal choices by teens or anyone for that matter.


    Liz M. Dixon
    Executive/ Development Director
    GraceWay Recovery Residence

  9. Avatar of Pamela Erickson
    Pamela Erickson / May 1, 2013 at 4:33 pm

    Urban Outfitters has long been an advocate of underage drinking, teen sex and other destructive behaviors. Parents should go into a store and look at the kinds of gadgets, t-shirts, drinking games, sex games and other items they sell.

  10. Avatar of kristi gourd
    kristi gourd / May 1, 2013 at 1:49 pm

    To Whom It May Concern:
    Please know that promoting products to a teen market that make light of prescription drug abuse may cause even more deaths and destruction than are currently reported each year. The market you are soliciting with these products are engaging in increasing abuse of prescription drugs, sometimes mixing those drugs and having “farming” or “benzo fury” parties and when mixed with alcohol any prescription drug that is a CNS depressant is potentially fatal. While I want to scream and shout about the ignorance of marketing these products; more than my need to express outrage and disgust is our collective need to prevent rather than promote further death and destruction from prescription drug abuse.
    I earnestly hope you hear from enough consumers non-support for the irrational product promotion and rethink the value of saving lives versus potential ROI. Seeing these products on your shelves greatly saddens me. I used to take my kids to your store when we were in close proximity and have nieces and nephews that love your store but will absolutely rethink our shopping preferences after seeing this campaign.
    Thank you for your consideration
    Kristi Gourd
    Mother of an addict, mental health professional and LCDC Intern

  11. Ed Olsen / May 1, 2013 at 1:13 pm

    Really scraping the bottom of the barrel. Anything for a buck!

  12. Avatar of Paula
    Paula / May 8, 2013 at 7:45 pm

    I agree alcohol is LEGAL therefore there is more ABUSE and ADDICTION because of the ease to get it. People that NEED their pain meds can’t get them, and it’s a total nightmare

  13. Avatar of Hilary Robman
    Hilary Robman / September 27, 2013 at 7:42 pm

    Beautifully and respectfully articulated letter.
    Cheers for speaking the truth in a polite, yet honest and factual manner.

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