Top Menu

New Anti-Smoking Ad Campaign Leads to Doubling of Calls to Quit Line


A new government-sponsored ad campaign, which features former smokers who discuss the negative health consequences of smoking, has led to a doubling of calls to a toll-free telephone hotline designed to help people quit smoking.

The Centers for Disease Control and Prevention (CDC) said Friday that calls to 1-800-QUIT-NOW totaled more than 33,000 in the first week of the ad campaign, compared with less than 14,500 the week before.

USA Today reports that during the same week, clicks to the government’s website rose to about 66,000, from about 20,000.

The campaign, which runs for 12 weeks, will cost $54 million. The CDC estimates the ad campaign will help about 50,000 smokers quit smoking.

1 Response to this article

  1. Avatar of Chris Tuell
    Chris Tuell / April 11, 2012 at 9:11 am

    Time to revisit Clinical Hypnosis.

Leave a Reply

Please read our comment policy and guidelines before you submit a comment. Your email address will not be published. Thank you for visiting

seven + 2 =

Reproduction in whole or in part of this publication is strictly prohibited without prior consent. Photographic rights remain the property of Join Together and the Partnership for Drug-Free Kids. For reproduction inquiries, please e-mail