Burger King Selling Beer in South Beach
The Whopper Bar in Miami’s South Beach is exactly what it sounds like — a place where you can get a beer along with your Burger King sandwich. The new fast-food concept opened in February — it’s the first BK to sell alcohol in the U.S., though a couple of similar outlets are operating overseas.
USA Today reported that the Whopper Bar serves Anheuser-Busch and MillerCoors beverages in aluminum bottles for $4.25 each, or $7.99 with a Whopper combo. The move is seen — surprise, surprise — as an attempt to attract younger customers. “The Burger King customer is aging,” said Linda Lipsky, a restaurant consultant, “they’re just trying to grow up with the customer.”