The Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) simultaneously notified makers of caffeinated alcoholic beverages that such products are unsafe, unapproved, and misleadingly marketed.
Category results for "Marketing And Media"
Mothers Against Drunk Driving (MADD) wants Congress to authorize $60 million over five years to pay for the development of a device — called the Driver Alcohol Detection System for Safety or DADSS — that would lock the ignition for drivers with a blood alcohol level above the legal limit.
Marin Institute launches its third annual anti-alcohol-advertising contest at FreeTheBowl.com. This yearâ€™s theme, 'Free the Bowl from Beer Ads,' seeks original, 'performance art' counter-beer-ads from youth and young adults ages 10-20.
Smokers report that they find ads that focus on 'why to quit' — using graphic images or testimonials that evoke emotional response — more effective than others, according to a new study.
Putting a price tag on social ills is a common way to garner media attention, and if the numbers are scary enough, they can have a real impact on public opinion — and by extension, on public policy.
Regulations scheduled to go into effect next October would ensure that British shoppers do not see cigarettes behind store counters, but tobacco companies and corner store owners are lobbying newly-elected British government ministers to roll back the regulations.
The state of Washingonâ€™s Liquor Control Board outlawed alcoholic energy drinks beginning Nov. 18.
Phusion Projects, LLC, maker of alcoholic energy drink Four Loko — known to college students as ’blackout in a can’ — has suddenly gotten ’serious’ about alcohol abuse and underage drinking on college campuses.
The Michigan Liquor Control Commission's decision to ban sales of beverages combining alcohol and stimulants is being credited to a convergence of factors, including persistent pleas from advocates and a troubling local crime.
California officials and a distributor of electronic cigarettes have reached a consent agreement under which sales of the increasingly popular devices will be subject to several restrictions, including a ban on flavored cartridges that many say are meant to attract young people, and an outright ban on under-18 sales.