A new app that measures a person’s blood alcohol level will be released in October, Reuters reports. The app works through a device that plugs into the headphone jack of a smartphone.
Category results for "Marketing And Media"
A government anti-tobacco ad campaign featuring graphic images helped 100,000 people quit smoking, the Centers for Disease Control and Prevention announced this week.
The attorneys general of Florida, Kentucky and Maine have asked the Los Angeles clothing store Kitson to stop selling T-shirts featuring the prescription drugs Vicodin, Xanax and Adderall.
A marijuana advocacy group has posted a billboard ad across from Denver’s football stadium, USA Today reports. The Marijuana Policy Project’s ad urges the National Football League to “Stop Driving Players to Drink.” Referring to Colorado’s new marijuana legalization law, the ad notes, “A safer choice is now legal (here).”
Almost one-fourth of Billboard Magazine’s most popular songs from 2009 to 2011 mentioned alcohol, a new study finds. Of the 167 songs, 46 referenced a specific brand, such as Patron, Hennessy, Grey Goose and Jack Daniel’s.
Purdue Pharma, which makes the opioid painkiller OxyContin, has compiled a database of about 1,800 doctors it suspects may have recklessly prescribed the drug to people addicted to it, as well as to drug dealers, the Los Angeles Times reports. The company has kept most of the list private.
Tobacco companies are using marketing tactics for their e-cigarettes that are similar to the ones they have used for regular cigarettes, including sponsoring race cars, using cab-top and bus stop displays, and buying TV ad time to tell smokers to take back their freedom, the Associated Press reports.
A video ad promoting the legalization of marijuana was pulled from a screen outside a NASCAR event at the Indiana Motor Speedway Friday, several hours after it began running, USA Today reports.
A group that advocates for the legalization of marijuana will run a video ad outside a NASCAR race in Indianapolis this weekend, USA Today reports. It will be the first time such an ad will appear so close to the entrance of a major sporting event.
The “Above the Influence” drug and alcohol prevention campaign, formerly funded through federal money, will shift from expensive television ads to lower-cost digital and social media campaigns, The New York Times reports. The campaign will concentrate on reaching teens where they spend time, such as Tumblr, Instagram and Facebook.