New Anti-Smoking Ad Campaign Leads to Doubling of Calls to Quit Line
A new government-sponsored ad campaign, which features former smokers who discuss the negative health consequences of smoking, has led to a doubling of calls to a toll-free telephone hotline designed to help people quit smoking.
The Centers for Disease Control and Prevention (CDC) said Friday that calls to 1-800-QUIT-NOW totaled more than 33,000 in the first week of the ad campaign, compared with less than 14,500 the week before.
The campaign, which runs for 12 weeks, will cost $54 million. The CDC estimates the ad campaign will help about 50,000 smokers quit smoking.