A firm that makes nicotine gum and other smoking-cessation products could soon become part of the Reynolds American, Inc., tobacco company, the Wall Street Journal reported Nov. 9.
Reynolds is discussing the acquisition of the Swedish company Niconovum AB, which makes Zonnic brand nicotine pouches, spray and gum. The products are sold in Europe but not the U.S.
No U.S. tobacco company currently owns or produces smoking-cessation products, which are typically developed and marketed by pharmaceutical firms. However, Reynolds has plunged into the market for so-called “reduced risk” products, such as Camel Snus.