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Beer Sales Becoming More Popular at College Football Games


An increasing number of colleges are selling beer to legal-age drinkers to increase profits, according to The Des Moines Register. Beer will be sold at 20 major college venues this year, twice as many as a decade ago.

West Virginia is one school that has started beer sales at games. Athletic Director Oliver Luck told the newspaper he expects profits of about $1 million from the sales. “With the deficits that are being run at some schools getting bigger, you’re going to have more and more schools going to it,” he said. Some colleges, including Iowa’s three largest universities, only sell beer to people in luxury suites.

While the National Collegiate Athletic Association (NCAA) does not have any rules preventing alcohol sales at regular-season events, it does bar sales and advertising of alcohol during championship games. Host sites of championship games are required to cover up alcohol-related ads.

University of Cincinnati Athletics Director Mike Thomas says selling beer in a stadium can help control drinking. “Rather than people trying to sneak in alcohol, they can buy it in a controlled environment. Does it curb it completely? Probably not, but I’d guess that it’s not happening as often,” he told the newspaper.

4 Responses to this article

  1. Avatar of Gary Seech
    Gary Seech / August 15, 2011 at 8:50 am

    This is absolutely amazing and sad for the Universities to begin to sell beer at their sporting events. I have had season football tickets for the past six year at the University of Pittsburgh football. I enjoy the games because there is no drinking or intoxication. I would not renew my tickets if Pitt followed this rediculous path.

  2. Avatar of Eva Facebook
    Eva Facebook / August 10, 2011 at 5:06 am

    Well this is a form of true commercialization! Instead of trying to curb a known problem, beer sellers are cashing on the opportunity!

  3. DD BOOTS / August 8, 2011 at 2:41 pm

    Selling beer at college football games is plain dumb on the behaf of the college administration and those who want the profits from it. And then everyone wonders why there are more and more alcoholics?

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