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Approval of Powdered Alcohol Labels was a Mistake, Government Agency Says


The approval of labels for a powdered alcohol product called “Palcohol” was a mistake, the Alcohol and Tobacco Tax and Trade Bureau (TTB) said Monday. Palcohol gained widespread publicity in recent days after it was reported the government agency approved the labels.

A representative for the agency told the Associated Press the approvals for Palcohol’s labels were issued in error. Palcohol’s parent company, Lipsmark, said on its website, “We have been in touch with the TTB and there seemed to be a discrepancy on our fill level, how much powder is in the bag. There was a mutual agreement for us to surrender the labels. This doesn’t mean that Palcohol isn’t approved. It just means that these labels aren’t approved. We will re-submit labels. We don’t have an expected approval date as label approval can vary widely.”

The company says it plans to offer powdered alcohol in six varieties, including rum, vodka, Cosmopolitan, Mojito, Powderita and Lemon Drop. According to the company, a package of Palcohol weighs about an ounce and can fit into a pocket. It warns people not to snort the powder.

Palcohol, when used as directed, by adding five ounces of liquid to it, is equal to a standard mixed drink, according to the company. It will be sold anywhere liquor can be sold, and the buyer must be of legal drinking age to purchase it. “It will be available both in the United States and abroad and it can also be bought online,” the company states on its website.

4 Responses to this article

  1. Avatar of Edward Godinez
    Edward Godinez / April 28, 2014 at 12:55 am

    I wonder about the law if the dry powder is in a cup
    but there is no water is the possession an open
    container like an open beer? May be silly to ask
    but someone may be arrested in public setting, a
    university setting for having dry alcohol.

  2. Iggy / April 26, 2014 at 10:24 am

    The product is approved but the label is not? Can life get any crazier?

  3. Dean Dauphinais / April 24, 2014 at 12:34 pm

    This product isn’t dead. Please consider signing (and sharing) my petition against it. Here’s the link:

  4. Jean / April 23, 2014 at 9:26 am

    This is the most blatant example of a money making scheme targeted toward young people and adolescents that I have seen in a long time! And the originator must think most of us are fools — he made it to relax when he is camping, kayaking, etc. He got the idea from the Dutch college students who did this a few years ago in Germany and saw the money making potential. What next!

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