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Anti-Marijuana Legalization Billboards Appear in Advance of Super Bowl


A group that opposes marijuana legalization has placed billboards around the New York-New Jersey area in advance of Sunday’s Super Bowl, the Seattle Post Intelligencer reports. Earlier this week, a group advocating for legalization placed billboards on the highway leading to MetLife Stadium, where the game will be played.

The new anti-legalization billboards were placed by Project SAM (Smart Approaches to Marijuana). The chairman of the group, former Congressman Patrick J. Kennedy, said in a news release, “Marijuana use saps motivation, perseverance, and determination – the opposite of what it takes to win the Super Bowl. It is not a safe drug, especially for kids, and we need to reiterate the message to coaches, parents, players, and teens alike that it has no place in football.”

Earlier this week, five billboards with pro-marijuana messages appeared along New Jersey highways leading to MetLife Stadium. One of the billboards reads: “MARIJUANA: Safer than alcohol…and football.” Another says nearly as many people were arrested for marijuana in 2012 (749,824) as have attended the past 10 Super Bowls combined (751,203).

The signs were purchased by the Marijuana Policy Project. The group’s spokesman, Morgan Fox, said the billboards highlight what the group feels is the National Football League’s hypocrisy with its beer sponsors. “The same organization has no problem actively advertising a much more dangerous substance, particularly in a relatively family environment,” Fox said.

4 Responses to this article

  1. Jackie Daniels / March 27, 2014 at 1:07 pm

    Decreased prohibition does not = safety.

  2. Jan C / March 26, 2014 at 4:23 pm

    Marijuana is the safest of all the substances in question. In reality, it’s greatest harm is related to the trouble one can get into with the law. If the “great experiment” (Prohibition) didn’t work for alcohol, let’s stop being the greatest harm behind marijuana use. We will adapt – just like we did for alcohol.

  3. bob wiley / February 3, 2014 at 9:38 pm

    Grainne… Yes, Americans think nothing of advertising alcohol at sporting events, have tailgate parties and over indulge with this relatively harmful intoxicant.

    The intent of the billboards was to offer adults the choice of a social relaxant much less harmful than alcohol. Marijuana is much less associated with traffic fatalities than alcohol. Unlike with alcohol, marijuana users are likely more aware of impairment and do not take risks associated with those impaired by alcohol.

    Please read “Marijuana is safer, So Why are we Driving our People to Drink?”

    I congratulate Europe for having a leading role in promoting the concept of “Harm Reduction” which is an unspoken term here in America. We need to recognize that the unintended consequences of prohibition inflict much more harm than the targeted drugs.

  4. Grainne Kenny / January 30, 2014 at 12:37 pm

    Recognizing the dangers of alcohol here in Ireland our government has banned sponsorship of sporting fixtures by the industry. Our Parliament has also voted against legalisation of marijuana and other drugs. To post bill boards promoting marijuana along a highway in your country exemplifies the gross stupidity of it’s proponents. Who will pay the ultimate costs of highway motor accidents caused by stoned drivers? Will President Obama pass the buck back to the Marijuana Policy Project? Here in Europe we are watching the appalling vista caused by your President and asking who will clean up the mess when he is no longer in office. Project SAM must be congratulated for this initiative. America needs such strong leadership.

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