Some College Students Find Perceived Positive Effects of Drinking Outweigh the Negative

Some college students continue to drink heavily even when they experience harmful effects such as hangovers, fights and unwanted sexual situations, because they perceive the benefits of drinking to outweigh the negative, a new study suggests.

The students participating in the study said the benefits of drinking include an increase in courage and chattiness, Medical News Today reports. The study authors say the findings suggest that programs targeting binge drinking should acknowledge what some people consider to be the rewards of alcohol instead of just focusing on its negative effects.

Study co-author Kevin King of the University of Washington told Medical News Today, “People think, ‘It’s not going to happen to me’ or ‘I’ll never drink that much again.’ They do not seem to associate their own heavy drinking with negative consequences.”

The study of 491 college students is published in the journal Psychology of Addictive Behaviors. Participants completed an online survey that asked about their drinking habits in the past year and measured their beliefs about the perceived positive and negative consequences of drinking.

The more bad drinking experiences students had, the more likely they were to think they would experience those effects again. Students who experienced a small to moderate number of negative effects from drinking were not any more likely, than students who hadn’t experienced those ill effects, to think they would happen again in a future drinking episode.

2 Responses to Some College Students Find Perceived Positive Effects of Drinking Outweigh the Negative

  1. Jim Russell | July 6, 2011 at 3:38 pm

    Daaaaa … any good drunk could have told you that and at no cost. Kind of makes you wonder about the multi-billion dollar alcohol and/or drug industrial complex that continues to spend taxpayer monies with limited results while promoting their own special interests. The issue should be recovery, not economic survival and development for the alcohol and/or drug industrial complex.

  2. nicolas | July 9, 2011 at 9:16 am

    What are hallmarks of an alcohol problem? Loss of control over consumption and continued drinking in spite of adverse consequences. Oh yes, and denial or minimization or rationalization of the behavior. Perhaps that’s where the programs should focus their attention. Studies like these muddy the waters.

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