Earlier this month, the Partnership for Drug-Free Kids was alerted that Urban Outfitters, the national retail store popular with teens, is selling pint glasses, flasks and shot glasses made to look like prescription pill bottles. These products make light of prescription drug misuse and abuse, a dangerous behavior that is responsible for more deaths in the United States each year than heroin and cocaine combined.
In fact, medicine abuse has increased 33 percent over the past five years with one in four teens having misused or abused a prescription drug in their lifetime. Combined with alcohol, the misuse and abuse of prescription medications can be especially risky, making the Urban Outfitter merchandise even more disturbing.
Prescription drug abuse is no joke- it affects real people like Aaron, Mark, Chelsea, and their family and friends. Please join our fight in having Urban Outfitters remove these products from their shelves and website immediately.
Over the course of this past month, we have been working tirelessly to bring attention to this effort and have received an overwhelming amount of support from families, friends, government officials, strategic partners and the media. In fact, we have collected nearly 4,000 signatures on our petition to stop Urban Outfitters from selling these items, surpassing our original goal of 500.
Gil Kerlikowske, Director of the Office of National Drug Control Policy; Congressman Hal Rogers (KY); Attorney General Jack Conway (KY); David Sheff, New York Times bestselling author; and Melissa Gilbert, the Partnership for Drug-Free Kids Celebrity Champion and actress, have joined our effort and sent letters or social media posts to the Urban Outfitters CEO to demand the items be removed. Hundreds of tweets have been sent to @UrbanOutfitters with similar demands. The culmination of these actions has generated significant media coverage from news outlets including ABC News, Associated Press, The Huffington Post, UPI and more. Together, we are making a real difference.
Despite all these actions, however, we still haven’t received a response from Urban Outfitters.
Tongue-in-cheek products that normalize and promote prescription drug abuse only serve to reinforce the misperception about the dangers associated with abusing medicine and put more teens at risk.
Please ask Urban Outfitters to remove these tasteless products from their stores now. Feel free to use the information above to help make your point.
Sign this Facebook Causes petition:
You can also send an e-mail to:
Richard A. Hayne; CEO & Chairman
Write a letter:
Urban Outfitters, Inc.
5000 South Broad St
Philadelphia, PA 19112-1495
Join me and take action today!
What do you think about Urban Outfitter’s sale of these items? I’d love to hear from you, the Intervene community.