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The Campaign

In just under six months, we led a massive collaboration of 18 corporations and trade associations, seven federal agencies, more than 60 national nonprofit and community partners and hundreds of thousands of individuals.

campaign-2We fostered unlikely partnerships of public and private entities, of Democrats and Republicans, of celebrities and non-celebrities, of doctors and patients.
Together, we took our first steps in a multi-year effort to end teen abuse of prescription drugs and over-the-counter cough medicine.