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About Us

We work to reduce teen substance abuse and support families impacted by addiction.

Founded in 1987 as an anti-drug advertising campaign and formerly known as the Partnership for a Drug-Free America, we are a nonprofit organization dedicated to reducing teen substance abuse and helping families impacted by addiction.

The Partnership for Drug-Free Kids translates the science of teen drug use and addiction for families, providing parents with direct support to prevent and cope with teen drug and alcohol abuse.

On our website, families can find the information they need to understand the ever-changing drug landscape, which now includes abuse of prescription drugs and over-the-counter cough medicine. In response, we created an expansive national action campaign, The Medicine Abuse Project, to rally parents, educators, health care providers, communities and law enforcement to collectively help end this epidemic and prevent half a million teens from abusing prescription drugs and over-the-counter cough medicine.

In addition to our support and resources for parents, we reach youth directly through teen-targeted efforts that inspire young people to make positive decisions to stay healthy and avoid drugs and alcohol.

Through our public education initiatives, our public service announcements make up the largest single-issue public service campaign in advertising history.

Finally, we build healthy communities, advocating for greater access to adolescent treatment and recovery support, as well as funding of youth prevention programs.