The Hood
A car with tinted windows drives through the suburbs, as a narrator informs there is a new kind of drug abuse creeping into neighborhoods. “So who’s supplying your kids? You are.” The window rolls down to reveal a mom coming home with groceries. Her teen daughter takes a bottle of pills as her mother’s back is turned.
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Agency: Grey Advertising 
              

RX Label
The label of a prescription bottle warns that more than two million teens abused a prescription medicine to get high last year.
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Agency: Grey Advertising




Pharmtown
Four teens are shown driving at night. They point at neon signs on every house that say “Free Drugs,” “Pharmacy” or “Open 7 Days.” This spot underscores the ease of accessability of Rx and OTC medicines in homes. The narrator adds that last year, more teens abused these medicines than many other illegal drugs.
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Agency: Grey Advertising



Justin/RX
Justin takes a prescription bottle from the medicine cabinet when his father walks in unexpectedly. The spot shows parents that their kids can gain easy access to medications in their own homes.
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Agency: Lumina Films




Like You/RX
The ad conveys different scenarios where teens can abuse prescription and over-the-counter medicines found in their own medicine cabinets.
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Agency: Lumina Films 




Nick/RX
A teen boy helps his grandmother open a prescription bottle. She takes one pill, and turns away to take it. He then sneaks several pills into his pocket.
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Agency: Lumina Films




Zoe/RX
A teen girl works on a laptop as a narrator says, “They don’t sell cookies anymore.” A screen informs viewers that prescription drugs bought online are resold at school. “Your kids are part of Generation Rx,” the spot advises parents.
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Agency: Lumina Films



Ronnie/RX
A young boy contemplates taking a prescription medicine from his medicine cabinet. The spot tells parents kids are now trading more than toys and shows how kids gain access to medicines in their own homes.
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Agency: Lumina Films