PoolA look at the frightening consequences of drug use: A small child plays with a float, dangerously close to a pool’s edge, with no supervision. The spot implies the child might drown as the voiceover assures the drug user who is caring for the child, that the parents will “understand” they were smoking marijuana while babysitting. Available for TV.
Agency: DDB (Los Angeles)
Swim Team
Highlighting the impact that individuals can have on a group and on those who depend on them, a high school swimming relay team waits for the arrival of their fourth team member. The entire relay is on hold as the race’s commentator repeatedly asks for the fourth team member to take her position. Failing to appear, the audience discovers the fourth team member is absent because she chose drugs over her commitment to her team. Available for TV.
Agency: DDB (Los Angeles)
Pick Up
A young boy waits to be picked up by an older sibling after a baseball game. Instead, his sibling is elsewhere, experimenting with drugs. The helpless boy sits on a street curb, patiently waiting as afternoon turns to night and still no one arrives. Available for TV.
Agency: DDB (Los Angeles)
Drug Test
A high school basketball player is called out of an important basketball practice for what appears to be a tense conversation with his coach. His coach gives him the positive results from his drug test. He leaves the gymnasium with out saying a word, unable to face his teammates. Available for TV.
Agency: DDB (Los Angeles)
Side Effects
Mimics direct-to-consumer pharmaceutical ads depicting green rolling hills and playful teens turning despondent under darkening skies as a somber voice reads a list of side effects that can result from use of Ecstasy. Available for TV.
Agency: Gotham Inc. (New York)
You Fooled Them
Masked as a teen-targeted message, a young man speaks directly to the camera about how easy it is to fool parents about Ecstasy use. The effect is opening parents’ eyes to the dangers of Ecstasy and encouraging them to learn more about it.
Agency: McKee Wallwork Henderson (Albuquerque, New Mexico)
Perfect Time
An honest and direct message to parents intended to serve as a wake-up call while they are watching TV with their kids. Explains that the prefect time to talk to their kids about the drug Ecstasy is right now. Available for TV in English and Spanish.
Agency: McKee Wallwork Henderson (Albuquerque, New Mexico)
The Enforcer
A no-nonsense mother grounds her teenage son for his marijuana use. Enforcing her “tough love” at every turn, the boy feels severely restricted and complains that his mother is too harsh. Her son is offered marijuana again at the end of the spot and refuses it, reflecting on the lesson his mother has taught him. Available for TV.
Agency: Burrell (Chicago)
Slam
Two parents use untraditional means to prepare themselves for the difficult task of confronting their child about his/her drug use. They know the confrontation will be filled with emotion and realize they must be strong to help their child. Available for TV.
Agency: Foote, Cone & Belding, (New York)
Rewind
Depicts a young girl out late at night, high on marijuana, drunk and ill. In backward succession, we see how this teenager has participated in a number of dangerous behaviors, resulting in her present condition. As the spot reaches the “beginning” of her day, all parents are reminded to communicate the dangers of drug use to their children, to prevent the type of scene they have just witnessed. Available for TV.
Agency: Foote, Cone & Belding, (New York)