The Partnership Attitude Tracking Study (PATS) is the Partnership’s unique contribution to the field of substance abuse prevention. An annual study that tracks the elaborate and complex attitudes consumers have about illicit drugs, this research allows us to understand what people think and feel about various drugs. This consumer-focused, consumer-based research is the largest drug-related attitudinal tracking study in the country. No other organization – commercial, non-profit or governmental – has the rich insights into consumers and drugs that PATS has captured in its 17 installments. The insights gleaned from this study help us develop our award-winning educational and advertising communication campaigns.