Comcast, the country's leading provider of cable and broadband communications, made a three-year advertising commitment to increase exposure for the Partnership's public service ads. Comcast's commitment of media time -- valued at $50 million - is the largest from a media company in the Partnership's history. Our messages air on Comcast cable networks at various times of day, including prime time. The first series of ads educated viewers on Ecstasy and Methamphetamine abuse, and encouraged parents to know the whereabouts of their teens at all times. Future campaigns will focus increasingly on regional drug threats. Comcast and the Partnership are also holding town hall meetings in US cities to bring together concerned citizens, prevention and treatment experts, and the media to share resources and raise awareness of the drug issue. Our other collaborative efforts include a joint public relations campaign; a "Comcast Cares" branding TV spot; a platform for communicating with employees; local community initiatives; and co-branded micro sites for both customers and employees.

The Partnership works with the Consumer Specialty Products Association (CSPA) to address the reemerging problem of inhalant abuse, i.e., the "huffing" of fumes of household products, often by kids of middle school age. This new effort follows a program created by our two organizations in 1995 to reverse trends and educate parents on the dangers of inhalants. One year after that program launched, our tracking data showed more teens considered huffing as risky and fewer engaged in the behavior. The University of Michigan's Monitoring the Future study found that "The turnaround ….corresponds exactly with the start of the Partnership for a Drug-Free America's anti-inhalant campaign." Because the new generation of middle schoolers was too young to benefit from the previous campaign - and signs of use are increasing - CSPA and the Partnership began a new effort in summer 2004 and will be focusing throughout 2006 on disseminating messages about the serious risks of huffing.

Proctor & Gamble Fund supports the Partnership's Partnering With Families^TM program by underwriting the parent component of the Partnership's Attitude Tracking Study (PATS). Now in its 19th year, PATS is America's largest ongoing study on drug-related attitudes and behavior of teens and parents. Announcement of the 2005 research findings, with acknowledgement of Procter & Gamble Fund first year support, will occur in early 2006.

In 2005, MetLife Foundation and the Partnership completed the fourth year of a radio and public education campaign to help parents learn what they need to know about drugs, talk to their kids about the dangers of substance abuse, and stay involved in their kids' lives. A joint press release for this 18-city, co-branded radio and public relations campaign garnered radio interviews in 11 markets. MetLife also supports the parents/caregivers section of the Partnership's web site, www.drugfree.org, where visitors can find resources to help keep their kids drug-free, see and hear Partnership PSAs, and download copies of a new co-branded brochure, also made possible by MetLife, called "Your Child Needs You! A Guide to Help Your Child Lead a Healthy Drug-Free Life." A description of the program - with MetLife's support prominently featured - is available on the site, which saw a 75% increase in traffic in 2005, with a 20% click-through to the MetLife site. The new brochure (available in English, Spanish and Chinese) is being distributed via the Partnership's website and the National Clearinghouse Alcohol and Drug Information. The parenting skills campaign received the 2002 Gold Wilmer Shields Rich Award for Excellence in Communications from the Council on Foundations and the Communications Network.

We are partnering with Endo Pharmaceuticals to increase awareness about the importance and effectiveness of early intervention and treatment for people with substance problems. Endo supported the development of www.InterveneNow.org, a cornerstone of the Partnership's new early intervention and treatment media education program, Hope, Help & Healing. The company provided additional support to develop and to distribute the new brochure with the same name, which was completed in fall 2005. The web site launched in January '05 and has seen over 134,800 visitors as of February 1, 2006. We will continue to promote this critical effort to help those with substance problems and their loved ones find the help they need.

The Partnership is working with Major League Baseball to address the abuse of performance enhancing drugs. This multi-media campaign was launched during the 2005 All Star Game with a nationally televised ad called "Statue," in which a statue of an athlete crumbles to demonstrate the destructive impact of steroid use. The campaign is informed by consumer research with parents, teens and coaches regarding attitudes toward the use of performance enhancing drugs. The Partnership has also collaborated with Major League Baseball Charities on a campaign encouraging parents to take time to watch a ballgame with their kids, and spend the kind of quality time that helps reduce the chances that their children will use drugs. Players who gave their time to appear in the campaign's TV and radio spots included Derek Jeter, Jay Gibbons, Chipper Jones, Mike Lowell, Torii Hunter and Kevin Millwood. The campaign was produced for national distribution through the Partnership's State/City Alliance Program. The relationship with Major League Baseball also includes heavy rotation of Partnership ads on the Yankee Entertainment & Sport (YES) Network.

The Consumer Healthcare Products Association (CHPA) is supporting our efforts to address the misuse of pseudoephedrine to make methamphetamine. In conjunction with the American Academy of Pediatrics, CHPA and the Partnership have implemented the Methamphetamine Health Education pilot project in Phoenix and St. Louis and in 2005 added Tennessee to the program. This two-year media campaign is aimed at reducing substance abuse among teens by speaking to both parents and teens about the health consequences of drug use. The campaign involves an intensive advertising and public relations effort and utilizes local pediatricians as spokespersons on the issue. Website and brochure resources have also been developed. Results after one year indicate that the campaign has given parents new information and encouraged them to talk more with their teens about drugs. CHPA and the Partnership are expanding this effort to include a major prevention program to address the misuse of cough medicines through a specific web site and series of television, print and public relations activities.

The Partnership worked with Purdue Pharma L.P., to address the growing problem of abuse and diversion of prescription medicine. With support from Purdue Pharma L.P., we have conducted consumer research with parents and teens through the Partnership's Attitude Tracking Study (PATS) and other proprietary research to determine attitudes toward improper use of prescription and over-the-counter drugs as well as usage trends. Using findings from this research The Partnership has created PSAs and written materials to educate kids, parents and caregivers about the dangers of abusing prescription and over-the-counter drugs.

The Partnership and Yahoo! Inc., one of the Internet's leading global consumer and business services companies, have joined together to bring the Partnership's messages to Yahoo's users. PSAs from our teen initiative, Check Yourself® (www.checkyourself.com), can be seen on Yahoo's music video web site, Launch (www.launch.yahoo.com), following a variety of music video streams. Teen activities to date include 28 million impressions with click through driving over 42,000 visitors to checkyourself.com. The Partnership is also supplying Yahoo's Parenting Health Center with information and help for parents on topics related to drug prevention, intervention and treatment.

Takeda Pharmaceuticals, North America sponsored the development of a brochure for parents entitled "Getting High on Rx & OTC Drugs is Dangerous" to increase awareness about the hazards of abusing medicines to get high. Takeda is also helping to distribute the brochure through a special mailing to doctors and other health care providers. The brochure is available on the Partnership's web site.

American Youth Soccer Organization (AYSO) is a nationwide, non-profit organization that develops and delivers quality youth soccer programs, placing a strong emphasis on ethics and sportsmanship in the development of the whole child. AYSO has worked with the Partnership to educate families and spread the message about substance abuse through the distribution of brochures; involvement in AYSO 2006 Section Conferences; directing parents to available resources through the organization's weekly and monthly publications; and web Banners on the AYSO Web Site. In addition, Partnership public service announcements have been played at Major League Soccer Games.