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Lauren Huston had a full plate – five kids at home and a husband fighting a war overseas.. . .
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What is Get Help for Drug Problems?
Get Help for Drug Problems (also known as Hope, Help & Healing and InterveneNow) is a research-based, multimedia educational and communication program focused on intervention and treatment. It is designed to provide help for families and individuals struggling with drug and alcohol problems. The Partnership strives to change public attitudes about addiction and intervention by communicating messages of hope, help and healing through targeted media communication, including advertising and public relations.
This comprehensive website with interactive tools, stories, articles and resources for those seeking information about how to help themselves or others is the cornerstone of the program.
Why did the Partnership create this campaign and website?
Twenty-three million people needed treatment for drugs or alcohol in 2005. Of these, only 2.3 million (10 percent) received treatment. Children living with a parent who abuses or is dependent on drugs or alcohol are at significantly higher risk of developing this disorder.
Creating an environment supportive of recovery – through information and encouragement – can guide those in need to seek help, and create a healthier environment for the many children at risk of developing problems with drugs or alcohol. Education and treatment are critical to success in reducing substance abuse.
Campaign Success
In 2005, "Hope, Help & Healing" was tested in Cincinnati and Houston in cooperation with the Partnership’s alliance partners, the Coalition for a Drug-Free Greater Cincinnati and The Council on Alcohol and Drugs Houston as well as the National Council on Alcoholism and Drug Dependence (NCADD), Ohio. The goal was to encourage people to seek help for alcohol and drug problems. During that time, Monthly phone calls to a local helpline increased 39 percent and more than 228,000 individuals visited this site.
In 2006, the campaign expanded to five new cities with NCADD phone referral lines: St. Louis, Detroit, Kansas City, Santa Barbara and Detroit as well as three new states: New Jersey, Iowa and Washington. Many other areas who have expressed interest and have a viable local phoneline resource will also be offered the campaign in 2007.
On a national basis, the learning will be factored into the Partnership’s total communications program starting with methamphetamine, which will include our Meth Treatment campaign in Spring 2007.
Support
This groundbreaking initiative represents more than a decade of research and planning at the Partnership. Its realization is due to the generous support of The Robert Wood Johnson Foundation, The Cardinal Health Foundation, U.S. Department of Health and Human Services Substance Abuse and Mental Health Services Administration Center for Substance Abuse Treatment (SAMHSA), and Endo Pharmaceuticals.
The campaign was developed in close cooperation with top scientists, health practitioners and social marketing experts from the Partnership’s Advisory Board, as well as national authorities on addiction, such as CSAT, National Institute on Drug Abuse (NIDA), Treatment Research Institute (TRI) at the University of Pennsylvania, and Join Together at Boston University.
Because addiction occurs in all demographic groups, the website also includes a multicultural feature funded by and developed in cooperation with the Center on Substance Abuse and Treatment (CSAT).
The provocative messages of the campaign reached people through television, radio, newspapers, billboards and brochures in a collaborative effort that involved contributions from the region’s media. In addition to running the ad campaign, numerous first-person stories of how families recovered were placed in the press as part of the program.
Website Highlights
On this site you can learn about addiction, types of treatment, and where to go for help. Our confidential online quizzes can help you learn whether professional help is needed. Here’s an overview of what you’ll find:
10 Key Messages of the Program
1. You or your loved one can get better, and there are many ways to get help.
2. Addiction can affect anyone. Fortunately, anyone can recover with help.
3. Addiction is a disease – not a matter of will.
4. Addiction is a serious health problem. If untreated it can progress and even be fatal. Many people have lost loved ones to addiction.
5. Don’t wait until something really bad happens. Get help now.
6. You are not alone.
7. Learn the facts. Don’t accept myths which can make you feel powerless.
8. People with drug and alcohol problems can get well. Many people get help and recover and return to a healthy, healthy and fulfilling life.
9. Treatment has many forms, but effective treatment will address physical, psychological, emotional and social problems and will involve family members.
10. Recovery is a process that requires work to maintain, but it can lead to profound transformation with enormous personal growth.
Note: Get Help for Drug Problems is not designed to replace guidance from in-person counseling; rather, it is an initial, confidential way to prompt further help and information seeking. The campaign also promotes the availability of local phone resources that will provide help and guidance to those in need.
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